The way consumers search for answers online has changed significantly over the years. Instead of relying on traditional search engines like Google, people now often ask direct questions to engines like ChatGPT for immediate answers. This shift means that marketers…
Video marketing on Instagram can be a game-changer for your small or mid-sized UK business, offering fun and effective ways to engage your audience and drive real results. As a marketing and business growth consultant, I’ve seen first-hand the power…
If you’ve ever paused to wonder why B2B email marketing continues to reign as a revenue-generating solution in 2026, you’re not alone. Despite the proliferation of new marketing platforms and AI-driven tools, B2B email marketing remains a steadfast method to…
Alright, let’s cut to the chase. Creating ‘great content’ alone isn’t cutting it anymore. We need to talk about a game-changer: multi-channel content distribution. So, what’s the deal with multi-channel content distribution? It’s all about publishing and promoting your content…
Selecting the right email marketing automation platform is crucial for powering personalised workflows, enhancing customer engagement, and ultimately driving revenue. Email marketing automation tools streamline the process of sending targeted, customised emails by automating workflows, segmenting audiences, and integrating with…
AI is transforming how people discover, compare, and make decisions across various industries. However, not every sector faces the same level of vulnerability. Recent research by BCG has identified four distinct archetypes detailing the impact of large language models (LLMs)…
HubSpot recently rolled out a series of updates for 2025 aimed at enhancing operational efficiency for businesses. These updates offer more control over data, clearer insights into segment performance, and practical AI enhancements that cut down on noise and wasted…
The email inbox is undergoing a significant transformation driven by AI, which is revolutionising how subscribers interact with their emails and how marketers engage their audience. This shift towards more intelligent inbox management has significant implications for email marketing strategies…
Marketing technology procurement is often seen as a quick transaction rather than a strategic decision, which can lead to costly and ineffective purchases. Businesses of all sizes fall into the trap of buying tools without considering the strategic fit, operational…
Are you aiming to optimize your marketing performance in 2026? The key to success lies in clear priorities, rigorous testing, and a focus on the right metrics. Let’s dive into what this means for your business and the practical strategies…